Guide · Black Friday 2026

How to schedule a Black Friday sale on Shopify, and undo it automatically

By Ori Iscovici · Updated 27 October 2026

Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November. The hard part of a sale isn't starting it. It's making sure every price goes back afterwards, on time, without a late-night edit or a week of finding products still on sale.

Two ways to run a Black Friday sale on Shopify

Option 1: a Shopify discount with active dates

1. In Shopify admin, go to Discounts and click Create discount.
2. Choose Amount off products (or another type), and pick Automatic discount or a Discount code.
3. Set the value, and which products or collections it applies to.
4. Under Active dates, set the start date and time, tick Set end date, and set the end.
5. Save. The discount turns on and off by itself.

Watch out for: how discounts combine with each other, and whether your theme shows the reduced price on product and collection pages. If shoppers only see the deal in the cart, a sale price may sell better.

Option 2: sale prices that start and end on a schedule

This is how it works in Catalogist. Scheduling is on the Pro plan, which has a 14-day free trial.

1. Tag the products on sale. Add a tag such as bfcm to everything in the sale, so one filter finds them. You can add the tag in bulk, and undo it like any other edit.
2. Filter and pick the sale. In Catalogist's bulk editor, filter by tag:bfcm (or a collection, vendor or type), choose Start a sale, and enter a percent or amount off. Optionally round the new prices, for example to .99.
3. Check the preview. Look at each variant's old price and sale price. The original price is kept as the compare-at price, so it shows struck through.
4. Schedule it. Under When, choose Schedule. Set the start date and time, tick Undo it automatically, and set the end date and time. Times are in your store's time zone.
5. Let it run. At the start, prices drop. At the end, Catalogist undoes the change and prices go back. The Scheduled changes page shows each sale's status, and you can cancel it before it starts or end it early.

Want the sale to start right away? Choose Start a sale, set Ends to On a date, and pick the end date. It starts in about a minute, and prices go back by themselves at the end of that day.

Before the sale: a short checklist

• Schedule it early. Set it up a week ahead, while there's time to check it. You can cancel any time before it starts.
• Read the preview. Check a few of the lowest prices, and any products that already had a compare-at price.
• Check your store's time zone. Start and end times use the time zone in your Shopify settings, not your computer's.
• Leave sale products alone during the sale. If you edit one by hand, the automatic undo skips it so your edit isn't lost. You'll need to set its price back yourself.
• Plan any follow-up. If you extend the sale, use End now and undo and schedule a new one, rather than editing prices by hand.

After the sale

Open the Scheduled changes page. A finished sale shows Done with how many products were put back and how many were skipped. The sale also stays in History, where its old values remain undoable for 12 months after it ran.

Questions

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